How Long We Keep This Data
Different cookies stick around for different periods. Session cookies vanish when you close your browser – they're temporary by design. Persistent cookies hang around longer, anywhere from 30 days to two years depending on their purpose.
We review stored data every quarter and clear out anything we don't actively need. Analytics data gets anonymized after six months. Marketing cookies typically expire after 90 days unless you interact with our ads again.
You can always clear your browser cache to wipe everything at once. Just know that you'll lose saved preferences and might need to log in again to various sites.
Other Tracking Technologies
Web Beacons
These are tiny transparent images embedded in pages and emails. They tell us if content got loaded and viewed. We use them to track email open rates and see which budget guides get the most attention. They work alongside cookies but can function independently.
Local Storage
This browser feature lets us store larger amounts of data on your device compared to traditional cookies. We use it for things like saving your budget calculator inputs between sessions. It doesn't expire automatically like cookies do, so you'll need to clear it manually through browser settings.
JavaScript Tags
Small code snippets that run when pages load. They handle everything from analytics tracking to chat widget functionality. Most of our site features rely on JavaScript, so blocking it will break core functionality. You can disable it, but the experience gets pretty limited.
Fingerprinting Techniques
We don't actively use browser fingerprinting, but our analytics provider might collect basic device information like screen resolution and installed fonts. This creates a rough profile that's less invasive than traditional tracking. It's mostly used to detect unusual patterns that might indicate bots.